|Communication colloquium series will begin Nov. 5|
The Communication colloquium series of speakers will kick off with Donald Shaw, professor at the University of North Carolina School of Journalism and Mass Communication. The will be held between 3:30 and 5 p.m. Nov. 5, in 319 O'Kelly.
Shaw is best known as one of the co-authors (with Max McCombs of the University of Texas) of the 1972 Journal of Public Opinion article, "The Agenda-Setting Function of Mass Media," which is one of the most widely cited and replicated studies in media scholarship. In 2006, the Association for Education in Journalism & Mass Communication awarded him the received the Paul J. Deutschmann Award for career achievements.
The notion that the media doesn't tell us what to think, but that they are effective at telling us what to think about, has been deeply influential in media scholarship. Agenda-setting research has branched into every medium and spread around the globe, as well as extended into other theoretical areas such as: Inter-media agenda-setting, or which media lead and which follow?; Agenda-building, or how certain agenda items get into the news.; Second-level agenda-setting, which speculates that the media do, indeed, tell us not only what to think about, but what to think.
-- Sheila Peuchaud, Assistant Professor, Communication Science & Disorders, email@example.com, 777-3232